Central Scotland Labour MSP Siobhan McMahon has thrown her support behind #GivingTuesday. After a very successful first year in the UK, the #GivingTuesday campaign is asking people to come together and give their time, money or voice to charity on one global day of giving.
This year, #GivingTuesday will take place on Tuesday 1st December.
Last year was the first year that #GivingTuesday took place in the UK, which is consistently ranked as one of the most generous nations in the world. Over 800 charities and businesses signed up as partners of the campaign, including household names such as BT, Facebook, Argos, NSPCC and Cancer Research UK.
#GivingTuesday trended on twitter for 11 hours, with over 2,500 tweets sent each hour about the campaign. More than £2,500 was donated each minute, and JustGiving reported that donations were up by 46% compared to the previous year. The campaign also secured the backing of celebrities including Helen Mirren, David Tennant, Tom Daley and Lily Cole.
Partner organisations are encouraged to take the campaign and do something of their own with it. As a result of the great work of #GivingTuesday partners last year, Marie Curie had a successful day on social media with a reach of nearly 400,000 on Facebook and their thank you video was viewed nearly 20,000 times. Global Giving took nearly £26,000 this year compared to £3,819 last year, an increase of 580% as a result of #GivingTuesday.
Siobhan McMahon MSP said: “#GivingTuesday is an extremely exciting opportunity for charities and businesses in Central Scotland.
“It has immense potential to motivate and mobilise charities, businesses and the public in our local area and create a movement that will get more people engaged in charity giving.
“I am proud to support #GivingTuesday and look forward to celebrating the generosity of my constituents and the great work our local charities do.”
Ben Russell, Director of Communications at the Charities Aid Foundation, said: “After a very successful first year of #GivingTuesday, it’s fantastic to see so much enthusiasm for the #GivingTuesday movement from so many amazing organisations – including some of the top businesses and charities in the country.
“#GivingTuesday is an opportunity to give something back, we hope that with the support of politicians, businesses and charities, we can get the whole nation thinking about charity at the start of the festive season.
“We want to encourage businesses, charities and individuals to take up #GivingTuesday really run with it – and make the second year of the campaign even more successful than the first.”
Visit the #GivingTuesday website to see the complete list of partners.
To follow the campaign and find out more information please email givingtuesday@cafonline.org or follow on Twitter @givingtuesdayuk